Flora Group unveils sixth Dubai property


One of the UAE’s fastest growing locally-based hotel operators, Flora Group Hotels, has unveiled its sixth Dubai property and an ambitious three-year expansion plan.

“The latest addition to our Dubai hotel portfolio, Flora Creek, opens in the Port Saeed area in the last quarter of 2007,” said VA Hassan, chairman and CEO, Flora Group Hotels & Hotel Apartments, Dubai. “This marks the dynamic beginning of the Group’s strategic expansion plan with an investment of Dh250 million, which will see a further four properties open by 2010.”
With more than half of all apartments having enviable Dubai Creek views, the new deluxe Flora Creek hotel apartment development will be a premium accommodation choice for both business and leisure guests, and is also ideally suited for corporate guests in the process of relocation. Structured specifically to target the MICE market, the hotel boasts WIFI connectivity throughout and boasts a rooftop conference and banquet facility with stunning creek views.
Targeting GCC nationals through its strategic positioning as an alcohol-free hospitality operator with an emphasis on family city breaks and short holidays, the Dh100-million capital investment Flora Group Hotels is one of the region’s fastest growing hospitality industry players.
With an annual turnover of Dh250 million, the group launched its UAE operations in 2001 with the opening of its first two Dubai hotels, Florida Hotel Dubai and Hotel Florida International. From 2003 till June last year, Flora Hotels Group opened three more properties in the emirate, Flora Hotel Apartments, Flora Grand Hotel and Flora Park Hotel Apartments.
“There was a gap in the market for travellers who desired city accommodation that provided them with traditional Arabian hospitality, culture and values - and the success of Flora Group Hotels has been in filling this consumer need,” continued Hassan.
“Upholding this success has been our continued devotion to selecting the right staff, with the right skills and attitude to reflect and promote our company values. Dedicated to providing superior customer service, we have focused on staff training and development as a means to maintain employee satisfaction and high service standards. With a staff retention rate of 80 per cent over the past five years, the results speak for themselves.”