HBX Group, a leading B2B travel technology marketplace, successfully hosted MarketHub Americas 2026 in Punta Cana, Dominican Republic, from June 23 to 26 under the theme ‘The MarketHub: Unlocked’.
This year's edition welcomed some 580 participants and more than 350 key client partners from 16 source markets. The programme reflected many of the forces transforming the industry, from economic uncertainty and artificial intelligence to changing traveller expectations and the growing importance of collaboration across the travel ecosystem.
"What makes MarketHub special is the mix of perspectives it brings together,” David Amsellem, Chief Distribution Officer at HBX Group, said. “Every year, we see customers, suppliers and partners challenge each other's thinking, uncover new opportunities and start conversations that continue long after the event itself.
"In an industry evolving as quickly as ours, those connections matter more than ever."
Xabier Zabala, Chief Sourcing Officer at HBX Group, added: "MarketHub has always been about partnerships. We're proud to see so many of our partners supporting this year's event and bringing their expertise to the conversation. Their commitment reflects the strength of the relationships we've built together over the years."