Abu Dhabi hotel joins SPG loyalty


Sheraton Abu Dhabi Resort & Towers has joined one of the most aggressive and rewarding frequent guest programme in the hospitality industry - the Starwood Preferred Guest (SPG) programme.

According to hotel sources, 24 years of success and a three-year $40 million refurbishment, have highlighted the continuation of the trend re-launching Sheraton Abu Dhabi as member of the SPG loyalty programme.

Business travellers voted SPG the “Best Hotel Loyalty Scheme”, a recognition which is the result of Business Traveller Middle East’s annual top hotel chain survey of the publication’s influential readership.

For four years running, frequent travelers have named SPG the number one hotel loyalty programme in the world. It was once again voted Programme of the Year in America and internationally during the 15th Annual Freddie Awards, one of the most prestigious honours in the travel industry.

SPG offers combined distribution and redemption opportunities within Starwood Hotels & Resorts and today in Sheraton Abu Dhabi Resort & Towers as well. The aim of the programme is to increase customer loyalty through personal recognition, benefits, and rewards.