Abu Dhabi brings together refined hospitality, world-class experiences, and a calm sense of exclusivity that feels both effortless and personal. In Abu Dhabi, luxury is in the details, the warmth, and the way every moment is crafted to go beyond expectations. The emirate offers a level of elegance and authenticity that makes it an exceptional choice for your most discerning clients.
There is undeniable demand for high-end experiences in Abu Dhabi, with significant growth from key GCC markets. Year-to-date to September 2025, the emirate has seen a 15% increase in hotel guests from Saudi Arabia, a 9% rise from Oman, and a 4% growth from Kuwait. This surge is supported by a thriving hospitality sector. The Revenue per Available Room (RevPAR) has soared by 21.5%, and the Average Daily Rate (ADR) has grown by 17.6%in the same period, signalling a market that confidently commands a premium.
At the core of Abu Dhabi’s luxury appeal are its world-class hotels. The emirate has the world's highest concentration of five-star hotels, with 21 new projects under development. This commitment to impeccable hospitality is evident in the upcoming openings of globally acclaimed brands such as Nobu Hotel Abu Dhabi and a Ritz-Carlton Reserve, with a landmark Bvlgari Resort planned for 2030. These additions will join an already stellar portfolio of properties that redefine luxury living, including iconic resorts on Saadiyat Island such as the St. Regis Saadiyat Island Resort and Rixos Premium Saadiyat Island, as well as the Emirates Palace Mandarin Oriental and the Ritz Carlton.
The gourmet scene is exceptional. Abu Dhabi is a culinary destination in its own right, home to three Michelin-starred restaurants - Hakkasan, Talea, and Erth - and a further eight establishments have been recognised with a Bib Gourmand. These palette pleasers perfectly complement the luxurious journey in Abu Dhabi, offering clients a diverse array of world-class dining experiences.
Beyond the exceptional hospitality and dining, Abu Dhabi offers a rich tapestry of cultural experiences. The fourth quarter of 2025 marks a cultural milestone with the opening of the Natural History Museum Abu Dhabi and the Zayed National Museum in the Saadiyat Cultural District. These landmark institutions offer a new dimension of immersive travel, appealing to those who want experiences and memories that last forever.
The emirate’s dedication to creating a seamless and convenient visitor journey is also reflected in its investment in technology. Abu Dhabi is piloting a new face recognition system across its hotels with the goal of streamlining the check-in process while ensuring absolute security for guests. It embodies a forward-thinking approach to modern luxury travel.
When you promote Abu Dhabi, you are opening the doorway into a world of extraordinary experiences and tourism excellence. From its remarkable and growing luxury hotel sector and Michelin-starred dining to its groundbreaking cultural landmarks and innovative guest services, Abu Dhabi is a destination that consistently surpasses the expectations of the luxury traveller.