The Lux Collective expands to Vietnam

An unexpected, modernist Maldivian-style resort, LUXNAM* Phu Quoc sits above the shallow waters and coral reefs of Kien Giang Biosphere Reserve

Global hospitality group The Lux Collective and P Q Hai Quoc Joint Stock Company have signed a hotel management agreement to build a luxury overwater resort under the LUX*  Resorts & Hotels brand on the island of Phu Quoc, Vietnam. Named LUXNAM* Phu Quoc, the resort is set in one of Asia’s most sought-after destinations and is expected to open in late 2024.

“We are honoured to partner with the P Q Hai Quoc Joint Stock Company to manage this new built overwater resort located on the remote Northern coast of Phu Quoc, which is adjacent to a UNESCO-listed Biosphere Reserve spanning over 314,000 square metres of unique flora and fauna, evergreen forest and dense mountain range. Inspired by the iconic Maldivian-style overwater resorts, this is a first for Vietnam and the region,” said Paul Jones, Chief Executive Officer of The Lux Collective.

One-of-a-kind in Asia, LUXNAM* Phu Quoc is an eye-catching overwater resort on a jungle-draped island off the coast of Vietnam. Tucked away between a pristine beach and tropical jungle, the dragon-shaped resort consists of two areas connected by a sleek 4-kilometre long jetty over the lagoon.

An unexpected, modernist Maldivian-style resort, LUXNAM* Phu Quoc sits above the shallow waters and coral reefs of Kien Giang Biosphere Reserve. Its design inspiration originates from reimagined Vietnamese traditions with a minimalist twist. The stylish ambience combines comfort and sophistication. Besides building in harmony with nature and biodiversity, the Group’s sustainability DNA is thoughtfully incorporated throughout the resort.

Overseeing panoramic seaviews, the 126-villa only resort includes 109 overwater villas (most with private pool), 13 beach pool villas, 2 penthouses and 2 beachfront pool mansions. Set overwater on stilts are intimate and private one- to five-bedroom villas and penthouses. All accommodations exude elegant comfort along with the personalised service that is a hallmark of LUX*.

It will also feature restaurants with innovative world-class cuisine, spa, fitness centre, four swimming pools, a children’s playground and other modern facilities and amenities. Ideal for renewal, slow living and a holistic approach to wellbeing and creative dining, LUXNAM* Phu Quoc is set to define the new take on Vietnamese luxury for global travellers and in-the-know locals.

Growing its global presence, The Lux Collective currently manages 16 operating resorts and hotels in Mauritius, China, Maldives and Ile de la Reunion, and has 12 more hotels in its development pipeline in Southeast Asia, China, Europe and Middle East.