Hotelbeds has signed a ground-breaking destination marketing deal with iGA Istanbul Airport, the first of its kind for the travel-tech company. With the creation of a new destination marketing segment to attract professional travel buyers, Hotelbeds is securing special promotional rates on hotels and transfers in Istanbul, while maximising the exposure of one of the world’s busiest airports. In doing so, the company aims to offer its customers a new way to access the best prices and availability in the market, while engaging and educating the global travel industry about the services iGA Istanbul Airport offers to millions of FIT (Free independent travellers) leisure tourists.