Aleph Hospitality marked its 10th anniversary this September, celebrating growth from one hotel in 2015 to 50 hotels across 39 cities in 23 countries across the Middle East and Africa. The Dubai-based company pioneered an independent hotel management model, becoming the region’s largest independent operator. In 2025, Aleph secured the largest hotel management portfolio deal in the region with African Hotel Development Group for 26 ONOMO hotels in 15 countries. The firm plans to open four new regional offices in 2026 and launch a Luxury Division, with an ambitious target of managing 100 hotels by 2029.