Qatar to unveil new tourism strategy in 2004

Al Baker (third from left) at the WTM.

Qatar Airways chief executive officer Akbar Al Baker will reveal a new tourism plan for Qatar during next year’s 4th Global Travel & Tourism Summit, which will be held in Doha.

Al Baker made the announcement at the WTM, where he was part of a panel of industry leaders who spoke of the need for greater collaboration between governments and industry to foster sustainable growth and greater security for the traveling public. The debate offered an insight into the discussions which will take place during the Summit at the Sheraton Doha from May 1 to 3 next year, and also covered issues ranging from emerging markets and the implications of the latest technology to the impact of government policy on safety and security.

“At the Summit, we will unveil a grand plan for tourism in Qatar. Everyone has sun, sea and sand. We are differentiating ourselves by selling our culture. In addition, safety and security is a selling point. In my country, the crime rate is zero.”

The 4th Global Travel & Tourism Summit will have a theme of ‘Driving Change’ and will be attended by the chairmen and CEOs of the world’s top travel and tourism companies, as well as leading travel and business journalists and government officials. Delegates will consider the future of the industry in a series of plenary sessions, interactive panel discussions and smaller focus groups.