Hertz will continue to expand its car rental services across the Middle East in a drive to maintain its position in the regional market and boost customer services and benefits.
Development plans, to be highlighted during ATM, include more new Hertz branches, bigger car rental fleets with a wider choice of new models, enhanced customer service, and more brand loyalty programmes offering an extensive range of customer benefits. "We remain committed to providing the best and most innovative car rental services in the Middle East," said John Andrews, Director, Associations, GSA and Middle East. "We've made great progress over the last three years by increasing awareness of Hertz car rental and leasing services, and at the same time increasing confidence in these services. We aim to make sure this continues, by catering to the diverse needs of the inter-Middle East business and leisure traveller." In recent months, Hertz Bahrain has introduced a variety of new models, including the latest model Toyota Camry, Corolla, Rav4; Mazda 6 and Ford Crown Victoria. Hertz Kuwait has added top-class executive vehicles such as the Saab 9-3 and 9-5, as well as the Mercedes E240, while also extending its range of four wheel drives to include the GMC Yukon, Hyundai Santa Fe and Mitsubishi Pajero. Hertz Qatar has recently introduced its customers to the latest Chrysler Concorde, Peugeot 206 and 307, and off-road vehicles such as the Ford Explorer and Ford Expedition.