Prince Sultan, chairman of the Supreme Commission on Tourism, Saudi Arabia, has called for sustainable development of tourism with due regard for Islamic and cultural values, as well as environmental concerns, while tapping it as a source for stimulating the national economies.
Prince Sultan referred to the economic potential of tourism in the Islamic world with a population of over one billion. "Tourism has become a great economic industry. Today we need more than ever to achieve mutual cooperation between our countries and peoples to enhance the economic development, and provide job opportunities to the coming generations." However, Prince Sultan cautioned: "We should launch our efforts in a way that reflects the noble principles of our great religion of Islam."