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Carlson Rezidor out for world domination

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CARLSON Rezidor is extending its African network by announcing the Radisson Blu Hotel Kampala – Carlson Rezidor’s first property in Uganda. The upper upscale hotel featuring 195 keys will be located in Kampala’s prime business district and will welcome the first guests in the last quarter of 2016.

“We are delighted to arrive in Uganda,” said Wolfgang M. Neumann, president and chief executive officer of Rezidor, at the African Hotel Investment Forum in Addis Ababa, Ethiopia. “Tourism is one of the country’s fastest-developing sectors and Uganda is also becoming an important market for foreign investment due to its rich oil reserves.”

Carlson Rezidor further strengthens its leading position on the African hospitality market with 30 hotels under development – the group holds one of the largest pipelines on the continent. Besides Radisson Blu in the upper upscale segment, Carlson Rezidor develops and operates Park Inn by Radisson in the full service mid-market segment. In early 2014, the group also launched two new brands: Radisson Red for the lifestyle select segment and the Quorvus Collection for the luxury market.

“We are committed to the African continent. We aim to establish Radisson Blu as the leading upper upscale brand in the region – present in capital cities and financial and economic hubs – and to pursue the scaled growth of Park Inn by Radisson in high potential primary and secondary destinations,” explains Neumann. “Quorvus Collection and Radisson Red will offer additional potential to accelerate our growth in the region and to cover all market segments.”

The group’s overall development strategy is built on a proactive asset-light growth with a considerable focus on emerging markets.

GROWING RAPIDLY

Carlson Rezidor Hotel Group was presented with the ‘Fastest Growing Hotel Chain Award’ in India at Today’s Traveller Awards in New Delhi recently. Over the past few years, Carlson Rezidor has successfully maintained its pole position as the number one international hotel operator in India by number of hotels. Currently, it has over 110 hotels in operation and development throughout 40 cities across the country. These hotels are representative of its five brands – Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson and Country Inns and Suites. This year, it has opened seven hotels incIndia and is expected to open two more before year-end.

10M GUESTS IN ASIA PACIFIC

More than 40 Radisson Blu hotels and resorts in Asia Pacific recently celebrated Blu Day, which marked Radisson Blu’s fourth birthday in this region. Carlson Rezidor Hotel Group’s upper upscale brand, Radisson Blu, has much to celebrate, having welcomed 10 million guests in Asia Pacific since planting its flag here four years ago. It is now one of the fastest-growing hotel brands in the region and today, it has 42 operating hotels in key locations and another 35 under development in Asia Pacific. Globally there are 275 hotels in 62 countries.

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