PARK Rotana Abu Dhabi has launched a series of innovative promotions and revamped its offerings in line with guests’ demand and market trends.
Francisco Giles, general manager of Park Rotana Complex, says: “In line with the market trends, our guests’ demands and our vision to maintain and increase our market share, we have relooked at all areas to enhance our performance. Whether through our new sales strategy, the food and beverage offerings including our conference and banqueting facilities, our rooms’ amenities, we needed to be more innovative.”
Giles is introducing new menus and promotions across all outlets and is focussing on driving more footfalls to the outlets through close and effective communication. The property plays a host to a diverse range of world class dining venues catering to different tastes and demands including Ginger All Day Dining, Teatro the signature restaurant and bar, Coopers Bar & Restaurant and ParKafé Lobby Lounge. “In terms of conference and banqueting, tactical campaigns are being offered to increase this segment in addition to the focus on weddings,” states Giles.
Park Rotana Abu Dhabi can accommodate various types of functions from small company meetings of 20 people to gala dinners of 500 guests. Its conference and events facilities consists of four ‘MeetingPlus’ and two ‘Garden’ meeting rooms offering interconnecting design and flexible size of meeting spaces. The ‘Grand Park’ ballroom boasts 736 sq ms of space and features an ample outdoor terrace overlooking Khalifa Park.
“The last quarter of 2013 and the new year will be very exciting for us and will see the fruits of our work. At Rotana, we pride ourselves on our levels of service and quality and we hope that this landmark property will continue building on the group’s already strong reputation in the region,” concludes Giles.
The five-star Park Rotana, which has been in operation for close to four years, is an integral part of Park Rotana Complex – a multi-use business and residential development, which houses in addition to the hotel, Park Arjaan by Rotana, Park Residences by Rotana and twofour54.