UN Tourism has welcomed Khaby Lame, the world’s most-popular TikTok creator, as its newest Ambassador.
With digital creators
and influencers now central to the tourism conversation, the new partnerships
reflects UN Tourism’s commitment to reaching diverse digital-first audiences
around the world.
As a UN Tourism
Ambassador, Lame will use his unique platform to promote responsible tourism,
support cultural heritage, and advocate for sustainable practices.
His work will focus on
showcasing the power of tourism as a vehicle for development, job creation, and
unity.
Lame’s first
collaborations with UN Tourism will be announced in the coming weeks, focusing
on youth engagement and highlighting "hidden gem" destinations.
UN Tourism
Secretary-General Zurab Pololikashvili says: “Lame has brought joy to many
millions of people, in every corner of the world, and from every walk of life.
His openness and readiness to connect with people across borders and languages
represents what tourism is all about. I am proud to announce Lame as our newest
Ambassador.”
Lame says: "I am
incredibly honored to become a UN Tourism Ambassador. My journey started with
just a desire to make people smile. Now, I want to use my platform to share my
passion for the world, to promote responsible travel, and to build a global
community that cares about our planet and the people in it. We (creators) have
a huge responsibility. I am excited to start this new adventure and show
everyone how we can make the world a better place through travel."
UN Tourism
Ambassadors: Voices for Change
UN Tourism Special
Ambassadors have a special commitment and closeness to the core values
advocated by UN Tourism as a specialised agency of the United Nations, and in
particular to the Sustainable Development Goals.
UN Tourism’s
Ambassadors are drawn from the worlds of sport, entertainment, business,
gastronomy and more. All leaders in their respective fields, they volunteer
their time and their voices to amplifying the message of tourism for
sustainable development and equal opportunity. Over recent years, the number of
Ambassadors has continued to grow to reflect the sector’s significance and
diversity.
The announcement was made during the Organisation’s General Assembly, taking place in Riyadh, Saudi Arabia. -TradeArabia News Service