The Saudi Heritage Commission has signed a memorandum of understanding with Cruise Saudi, a company wholly owned by the Public Investment Fund (PIF), to enhance cooperation in showcasing Saudi cultural heritage within cruise itineraries and integrating heritage designs into ship and port facilities.
This initiative aims to bolster the
Kingdom's position as a global tourism destination with a rich cultural
identity.
The collaboration includes integrating cultural heritage sites into cruise
itineraries, activating intangible cultural heritage elements onboard the Aroya
Cruises, and organizing exhibitions to showcase Saudi culture.
Additionally, it will provide visual
materials on cultural heritage sites and facilitate exploratory programs and
diving visits to underwater heritage sites, per approved regulations.
The MoU also addresses incorporating heritage designs into cruise facilities
and passenger terminals, naming itineraries after elements of national
heritage, and using heritage sites for special events to welcome cruise guests.
This agreement advances the commission's efforts to promote national heritage
through maritime tourism and partnerships with public and private sectors,
reinforcing the Kingdom's status as a leading cultural and tourist destination.