HOLIDAY Autos Middle East recently joined colleagues from Dnata and hit the roads en masse in a fleet of colourful Beetles, to spread some joy to agents’ hearts.
The conspicuous group made pit stops in Dubai, Sharjah, Al Ain and Aiman bearing boxes of sweets, as well as flyers and brochures informing travel agents about Holiday Autos Middle East’s ‘Summer of Love – The Sequel’ campaign.
In a follow-up to last year’s successful campaign, ‘The Sequel’ offers agents Dh5 in cash for every car hire day they book, plus the to win even bigger prizes – such as a part in a Bollywood movie.
The inventive marketing initiative was also used to spread the message about all inclusive worldwide rates and how to manage the bookings via Holiday Autos or Dnata.