Saudi Arabia has unveiled a bold new global platform, Tourise, designed to unlock unprecedented deal flow, with high-value investment opportunities and access to breakthrough technologies set to be announced and activated through the platform.
Tourise will convene a dynamic cross-section of public and private sector industry giants for the first time. Visionary leaders with tourism, technology, investment, sustainability, and cultural expertise will be connected to tackle critical challenges, unlock transformative opportunities and set the agenda for a sector that is sustainable, equitable and future-focused, said a statement. Along with global partners from multilateral institutions to private sector leaders, Tourise is designed to unlock major, unprecedented deal flow, with high-value investment opportunities and access to breakthrough technologies set to be announced and activated through the platform. Tourise is a global platform structured for year-round impact at scale through digital collaboration, thematic working groups, and cross-sector partnerships focused on long-term sector transformation. This will include authoring a series of white papers and global indices focused on tourism, sustainability and global economy, co-developed with leading international organizations, setting new benchmarks for the tourism sector. The inaugural Tourise Summit will take place in Riyadh from November 11 to 13, 2025. The programme, which will also be livestreamed, will focus on four core themes: The Future of AI-Powered Tourism – Innovate or Fade; The Great Tourism Reset – Disruptive Business Models and Investment; Rebooting the Travel Experience – Upgrade in Progress; and Tourism that Works – for People, Planet, and Progress. A dedicated Innovation Zone will showcase breakthrough technologies and solutions from SMEs and mid to large corporations spanning AI, mobility, sustainability, and more from innovators across both public and private sectors. The inaugural Tourise Awards were also announced – a stand-out recognition programme celebrating destination excellence across the global tourism ecosystem.