JW Marriott to focus on brand awareness

JW Marriott Dubai ... the official host hotel for ATM

THE JW Marriott Dubai has been chosen as the official host hotel for ATM this year and up to 70 hosted MICE buyers will be accommodated at the hotel during the exhibition.

“Being the host hotel for 2004 tied in with the completion of our tenth anniversary year. Throughout 2003, the hotel organised a host of activities to celebrate its decade of operations, and to follow this through by being the host hotel for ATM was a perfect culmination of our efforts,” explained hotel general manager, Ibrahim Barghout.
“ATM is also now it its eleventh year, so the hotel and the show are effectively coming of age together. Both JW Marriott Dubai and ATM are benchmarks for the region, leading the way with innovative products and service excellence,” he added.
The JW Marriott Dubai is the flagship property for Marriott in the Middle East, and therefore the ATM is very important, both to the hotel and to Marriott International as a hotel company. Marriott International exhibits each year with a large pavilion, with all its regional properties represented in addition to a number of senior executives attending the Corporate Head Office.
This year’s show is focusing on the MICE industry, and the JW Marriott Dubai, by virtue of its city centre location and close proximity to the airport, has always been the leading business hotel in Dubai. “By being the host hotel it affords us the perfect opportunity to showcase our meetings and conference facilities. The JW Marriott Dubai has 31,000 sq ft of flexible meeting and conference space.
Two magnificent, column-free ballrooms provide elegant banquet space or break down for smaller functions, while 11 additional conference rooms can cater for small to mid-size functions. So it is fair to say that we can accommodate any event, large or small,” Barghout said.
As part of the total hosted buyer experience, the JW Marriott Dubai aims to showcase the JW Marriott brand, in association with its sister properties the JW Marriott Cairo, JW Marriott Kuwait and JW Marriott Phuket. Each property will present a token gift to the hosted buyers that evoke the guest experience of each hotel.
“ATM is the perfect platform for us to showcase the prestigious JW Marriott brand,” said Andreas Kohn, director of marketing at the JW Marriott Dubai. “Many buyers are unaware of what makes a JW Marriott property so special. We hope that during their stay with us they will come to realise that a JW Marriott offers a new dimension of luxury and a relaxed elegance that affords the guest luxury on their terms. It is also a great opportunity for us to work in conjunction with
our sister properties in the Middle East
and Asia.”