Sharjah set to promote heritage at ITB 2004

An artist’s impression of the Sharjah stand at ITB

CHAIRMAN of Sharjah Commerce & Tourism Development Authority (SCTDA), Sheikh Tariq Bin Faisal Al Qassimi heads the Emirate of Sharjah delegation to the International Tourism Exchange ITB to be held in Berlin.

The delegation will included senior representatives from SCTDA, Sharjah International Airport Authority, Civil Aviation Department. Sharjah Airport Travel Agency (SATA), Sharjah National Hotels, Coral Beach, Radisson Sas Resort, Millennium Hotel, Lou’ Lou Beach Hotel, Orient Tours and Sharjah TV.
The 176 sq m stand space is focusing on a different aspect of Sharjah heritage and culture. Mixture of the most distinguished landmarks of Sharjah, this year the stand is representative of the emirate culture and heritage. What’s more, SCTDA will distribute a bilingual (English/German) newsletter giving a brief history of Sharjah at ITB.
“Participating for the seventh time, SCTDA is more determined on promoting Sharjah as international tourist destination. Our previous participations came out with great benefits to the travel and tourism industry in Sharjah. We hope this year to be more beneficial for Sharjah,” says Mohammed Al Noman, Director of SCTDA, in his comment on the participation.