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Forward_MAD returns this fall

Madrid has seen a surge of new high-end hotels in the last two years, with The Madrid Edition (pictured here) being one of the capital’s most recent luxury openings

From October 5 to October 7, 2022, Madrid will once again become the world capital of luxury tourism when travel agents, investment funds, airlines and hoteliers, meet once again at Forward_MAD.


Celebrating the second edition of Forward_MAD, Madrid renews its commitment to the development of a sustainable model of high-impact tourism, in which its historical and cultural heritage takes centre stage.


For two days professionals from the tourism industry such as travel agencies, investment funds, hoteliers, transportation companies, tours and other activities providers, together with the media, will meet in Madrid to discuss trends and strategies to turn the city into a high-impact tourist destination.


Among other developments to take place at the event, new products and services will be announced to complement the offer available to tourists who spend more and book a longer stay.


In addition, the concepts of regenerative tourism and sustainability footprints will be incorporated as cornerstones of this tourism segment along with discussion about new trends, challenges faced and the opportunities they represent.


The luxury tourism segment has experienced a significant growth in recent years. In the case of Madrid, the number of tourists staying in four- and five-star hotels rose to 2.53 million in 2021, more than doubling the figures from 2019, according to data from the Spanish Statistics Institute (INE) collected by Madrid Destino. In parallel, the number of accommodations in these two categories has increased, with 64 per cent of the hotels inaugurated from 2019 to 2021 in Madrid being four- and five-stars.


Forward_MAD first edition in Madrid was held last year in October, attended by more than 200 international travel industry professionals representing more than 150 companies in the luxury tourism segment from 30 countries.

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