Jordan woos tourists with art and culture

Tourists at the world-renowned Petra monument in Jordan

The Jordan Tourism Board (JTB) is attracting Arab travellers this summer with a wealth of cultural, art and musical events, while the Kingdom showcases a rich backdrop of historical sights and spectacular scenery.

“Jordan is gaining popularity for its summer festivals, and cultural events, all of which make it a favourite leisure destination. Families from the Gulf wishing to escape the hot summer months, will find the Mediterranean climate ideal. We have already welcomed over 222,000 visitors to Jordan this year from the GCC, and we are expecting a 25-per-cent increase in overnight visitors from our key markets - Saudi Arabia, Kuwait, UAE and Bahrain this year,” said Marwan Khoury, managing director of the JTB.

“We offer a host of undiscovered options to Arab holidaymakers with varied interests - with a wealth of incentives from historical attractions, remote desert canyons, beautiful scenery to excellent hotel accommodation, luxurious spas, diverse shopping, and of course our warm hospitality.”

The summer-long festivals, for which Jordan is renowned, provide non-stop entertainment to visitors catering for all tastes - the Jerash Festival, Souk Ukaz and Fuheis Festival are amongst the most popular.

With daily direct flights from the Gulf to Amman, Jordan offers the perfect holiday choice for Arab families.

The most popular destinations among Arab holidaymakers are Petra, Aqaba, Jerash, the Dead Sea and Wadi Rum, with Amman as the business hot spot. Jordan is renowned for its archaeological riches, from Neolithic ruins to desert castles - in particular the rock-carved city of Petra - a UNESCO World Heritage Site, as well as the spectacular wilderness of Wadi Rum, the Red Sea coral reefs and the healing powers of the magnificent Dead Sea.