American boost for airline

Representatives of Emirates Airline receiving the award.

Emirates Airline, which starts services to and from North America next spring, has won a major award from a top US aviation magazine.

Air Transport World honoured the fast-growing international carrier with the 'Passenger Service Airline of the Year' award at the 29th Annual Airline Achievement Awards Dinner at Washington's Capital Hilton Hotel. Emirates SkyCargo also won a silver award for corporate advertising.

Jay Donoghue, ATW's editorial director, said: 'Emirates is entering the US market with top marks for excellence and worldwide recognition. This honour, not necessarily given annually, is awarded only when it is truly deserved.

'US travellers between Dubai and North America will soon have the opportunity to learn what we at ATW have determined: Emirates is one world-class airline,' Donoghue said.

Emirates will launch services between the US and Dubai in 2004, and had previously won the same award in 1992. It won again this year for delivering top quality standards to passengers in all classes of service.

The award, one of the aviation industry's most highly-respected honours, reflects Emirates' reputation among frequent international flyers as a leader in in-flight luxury, comfort and safety. Jim Baxter, Emirates' vice president, North America, said: 'Every airline faced monumental pressures this year, and we're particularly pleased to win as we prepare to enter the highly competitive American market. It means that people who know international air travel best look to us as a global leader in delivering an incomparable passenger experience.'

Emirates, set up in 1985, now serves 64 cities in 45 countries with one of the world's most modern fleets.

Its First Class features state-of-the-art airport lounges with full business facilities, swift check-in and boarding. eight-course meals, a personal video library and inflight entertainment with the latest films.