Visit Qatar signed a Memorandum of Understanding (MoU) with Satguru Travel, a leading travel agency with a strong footprint across Africa, at the Arabian Travel Market (ATM) 2025 in Dubai. The partnership aims to position Qatar as a preferred destination for African travellers and expand its presence across the continent. The MoU was signed by Saleh Al Nisf, Middle East and Africa Senior Manager- International Markets, Visit Qatar, and Prakash Lalchandani, Vice President of Satguru Travel Group.

The Ajman Department of Tourism Development has signed a Cooperation Agreement with Schauinsland-Reisen, one of the leading travel and tourism companies in Germany and Europe. The signing took place on the sidelines of the Arabian Travel Market 2025, one of the most prominent exhibitions specialised in the tourism and travel industry regionally and globally. The agreement was signed by His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development and Adnan Eken, Head of Cooperation and Sponsorship in Schauinsland.

Minor Hotels recently announced that it has entered into a Memorandum of Understanding with Soma Bay Hotel Company SAE to develop a hotel under its luxury Anantara brand in Egypt. The first project under this partnership is expected to be announced later this year. Located in Soma Bay, a coastal resort destination on the Red Sea in Egypt, this self-contained, 2,500-acre community is 45 km south of Hurghada International Airport. Set on a picturesque peninsula, Soma Bay offers a wide range of leisure activities, including diving, windsurfing, and sailing, making it a premier destination.

Almosafer has strengthened its strategic partnership with Singapore Tourism Board and Changi Airport Group through a Memorandum of Understanding (MoU) signed at the Arabian Travel Market (ATM) 2025 in Dubai. The agreement builds on the successful joint marketing campaign in Saudi Arabia launched last year. Leveraging Almosafer's extensive regional network and omnichannel presence, the campaign will highlight Singapore's unique experiences tailored for Saudi visitors.

In celebration of its 25th anniversary, Rixos Hotels Egypt is set to elevate Egypt’s tourism landscape with a bold new vision of luxury and entertainment. Under the leadership of Erkan Yildirim, Managing Director of Rixos Hotels Egypt, the brand is unveiling a series of major expansions, iconic destination developments and a star-studded summer entertainment lineup. These initiatives reaffirm Rixos’ commitment to transforming Egypt into a world-class destination, blending unparalleled hospitality with global entertainment and cultural experiences.

The Sri Lanka Tourism Promotion Bureau (SLTPB) hosted a press conference on the sidelines of Arabian Travel Market (ATM) 2025 in Dubai, reaffirming its commitment to expanding tourism partnerships and boosting arrivals from the Gulf Cooperation Council (GCC), the broader Middle East, and international markets. The conference highlighted key developments across Sri Lanka’s tourism sector, including infrastructure upgrades, market trends, and evolving traveller experiences.

Marriott International Inc. has signed an agreement to open the first Autograph Collection safari camp globally. Expected to debut in Q3 2025, Mapito Safari Camp, Serengeti, Autograph Collection will deliver a distinctive and immersive safari experience in Tanzania’s world-renowned Serengeti wilderness. Mapito Safari Camp, Serengeti, Autograph Collection is set in the heart of the Serengeti ecosystem, near the Fort Ikoma gate of Serengeti National Park.

The Hong Kong Tourism Board (HKTB) strengthened its commitment to the Gulf region at Arabian Travel Market 2025 (ATM), bringing together over 30 representatives from Hong Kong’s travel trade–including travel agents, attractions, and hotels–to engage with Middle East trade partners and explore collaboration opportunities.