Accor has officially launched Emblems Collection, its new global portfolio of luxury hotels, marking a strategic move to capture the demand for character-rich, intimate hospitality worldwide. The debut property is the storied Lucknam Park Hotel & Spa, Emblems Collection, a cherished retreat in the Wiltshire countryside.
The brand has swiftly announced six additional openings over the next two years across Europe and North America, aiming to grow to approximately 60 remarkable addresses globally over the next decade.
Emblems Collection is built around championing unique, character-rich properties that reflect the soul of their destination, from grand heritage mansions to serene nature retreats.
At the heart of the service philosophy is the Master of the House, a unique character dedicated to providing attentive intuitive and bespoke hospitality from arrival to departure, bringing the property’s individual soul to life.
The brand introduces several signature elements designed to create deep connections to the local culture.
Each hotel honours a single locally-inspired ingredient – the Emblematic Ingredient - from the crisp Wiltshire apple to the sun-drenched fig of Apulia. This ingredient is woven through the entire guest experience, featuring in immersive workshops and curated menus.
Crafted in collaboration with acclaimed Korean Chef Yun Eunyoung, the brand features a Signature Travel Cake recipe for each property based on its emblematic ingredient.
A treasured literary collection unique to each hotel, Emblems Editions, gathers novels, poems and essays inspired by the soul of the setting, inviting guests to read and reflect.
Emblems Collection: global inventory
With seven flagships hotels already signed and announced across Europe and the Americas, and over 15 additional properties in advanced discussions across all continents, Emblems Collection is on track to encompass up to 60 remarkable addresses worldwide over the next decade. Following the opening of Lucknam Park, the pipeline promises diverse luxury inventory for travel partners 2026 onwards.
Rimrock Banff, Emblems Collection: The brand’s first North American property in the majestic Canadian Rockies, set to redefine mountain luxury after a full renovation.Masseria Furnirussi, Emblems Collection (Puglia): Set within the largest fig orchard in Europe, this masseria (fortified agricultural estate) will feature around 60 suites, many with private pools.
Palazzo Sozzini Malavolti, Emblems Collection (Siena): This 15th-century noble palazzo near Piazza del Campo will offer 38 rooms and a spa located within a converted WWII-era basement.
Relais San Clemente, Emblems Collection (Perugia): An 11th-century former Benedictine Convent reborn as a 51-key estate, accompanied by nine private villas.
Elatos Resort, Emblems Collection (Greece): A luxurious eco wellness mountain retreat near Mount Parnassus, featuring 42 spacious private chalets.
Bellevue Hotel Cortina d’Ampezzo, Emblems Collection (Dolomites): A captivating alpine hotspot with 80 luxurious rooms and a 500-sqm spa.