Qassim Region in Saudi Arabia recorded
notable growth in the tourism sector through the end of the third quarter of
2025, driven by the launch of tourism programmes and initiatives focused on
hands-on experiences, nature exploration, and engagement with local heritage.
Preliminary data from the Ministry of Tourism indicated that the total number
of domestic and inbound international tourists to Qassim reached approximately
3.7 million, while inbound tourism increased by 4% compared with the same
period in 2024, reported SPA.
According to the same data, total tourism spending by domestic and inbound
visitors in the region amounted to about SAR4.5 billion (1 billion) over the
same period.
Statistics showed that the average length of stay per trip reached 9.2 nights,
with average spending of approximately SAR1,217 per tourist, reflecting the
region’s growing appeal and its ability to attract visitors for longer stays.
The performance reflects the success of development plans aimed at offering
innovative tourism journeys and experiences, including organised nature trails,
family-oriented entertainment events, and heritage markets that allow visitors
to experience local products.
These initiatives contributed to higher
occupancy rates at hotels, resorts, and rural lodges, alongside improvements in
service quality to meet the needs of various visitor segments.
Key initiatives supporting this growth included the development of road
infrastructure and tourism facilities, the organisation of seasonal festivals,
the establishment of recreational spaces and interactive experiences for
children, and the encouragement of local entrepreneurship to deliver innovative
tourism services.