CruiseXplore Middle East marked a milestone in regional cruise education by convening over 80 travel trade professionals at its annual Cruise Workshop 2025 in Dubai. Designed exclusively for travel advisors and industry partners, the platform has cemented its role as the region’s premier hub for cruise engagement and collaboration.
The workshop showcased a wide spectrum of cruise experiences - from premium ocean journeys and ultra luxury voyages to culturally immersive expeditions and regional itineraries - underscoring the breadth of opportunities now available to Middle East travellers. Expedition and river cruises, in particular, are gaining strong traction during the winter season, reflecting demand for distinctive experiences.
Global leaders including Aroya Cruises, Celebrity Cruises, Norwegian Cruise Line, Quark Expeditions and Swan Hellenic shared exclusive updates and sales insights, equipping agents with practical strategies to grow their business. Interactive sessions, such as a Cruise Quiz with prizes ranging from shopping vouchers to complimentary sailings, added energy and engagement throughout the day.
“CruiseXplore remains committed to empowering the travel trade with knowledge, partnerships and inspiration. The core purpose of the workshop is educating travel agents about a wide range of cruise brands and types,” said Lakshmi Durai, CEO of CruiseXplore Middle East. “The enthusiasm and collaboration we witnessed reaffirm the region’s growing appetite for cruise travel.”
Correctly matching guests with the right cruises is vital for customer satisfaction and for building repeat business
- Lakshmi Durai
Durai detailed the diversity in cruise offerings - family, expedition, destination, culinary - and discussed the importance of understanding these differences to better serve clients and expand the cruise market. “Correctly matching guests with the right cruises is vital for customer satisfaction and for building repeat business,” Durai advises.
In a conversation with TTN, Durai highlights key trends including a rising interest in unique destinations such as Europe’s river routes, Antarctica and South America, alongside bookings from experienced, mid aged cruisers who value variety in their winter holiday choices.
CruiseXplore’s influence in the regional cruise landscape has been further underscored by recognition from Royal Caribbean, which honoured the agency with a Best Performance Award. This award highlights CruiseXplore’s standing as a trusted consultant and key partner in shaping cruise awareness and growth across the Middle East, while reflecting its ongoing dedication to excellence in sales and customer service.