Saudi Arabia has recorded a major transformation in its tourism, hospitality and events sectors under Vision 2030, which has reshaped the Kingdom into a fast-growing global destination, according to senior leadership statements.
The Vision’s first and
second phases have delivered widespread economic and social change, with
tourism emerging as one of the key pillars of diversification and non-oil
growth.
Real GDP reached
SAR4.9 trillion ($1.31 trillion) by the end of 2025, driven largely by the
expansion of non-oil sectors, which now account for 55% of the economy.
Tourism has played a
central role in this shift, contributing around 5% of GDP and recording strong
growth in international arrivals and spending.
By the end of 2025,
Saudi Arabia welcomed 123 million tourists, generating more than SAR300 billion
in total spending, surpassing earlier national targets.
The Kingdom’s
hospitality sector has expanded in parallel, supported by major destination
developments and rising global demand.
Giga-projects such as NEOM,
The Red Sea Project, Diriyah and Qiddiya are driving large-scale investment in
hotels, resorts and leisure infrastructure, positioning Saudi Arabia as an
emerging hub for luxury and experiential tourism.
In addition, heritage
and cultural destinations such as AlUla and Diriyah have strengthened the
Kingdom’s global tourism appeal, contributing to increased international
recognition and higher-value visitor segments.
Saudi Arabia has also
established itself as a major global events destination, hosting international
competitions and preparing for several mega-events.
These include the AFC
Asian Cup 2027, Expo 2030 Riyadh and the FIFA World Cup 2034, alongside
recurring global events such as the Dakar Rally.
Officials said the
growing events calendar is strengthening the Kingdom’s hospitality ecosystem,
boosting tourism demand and supporting wider economic diversification efforts.
The expansion of
tourism and events has also been supported by increased private sector
participation, rising foreign investment, and the rapid development of
infrastructure and services across the Kingdom.
As Vision 2030 enters
its final phase from 2026 to 2030, Saudi Arabia is expected to further
accelerate investment in tourism, hospitality and events, with the goal of
cementing its position as one of the world’s leading global destinations. -TradeArabia News Service