BTA taps Potter magic to attract tourists


The British Tourist Authority (BTA) is tapping movie magic to lure tourists to the UK.

It has released a new map titled, "Harry Potter And The Philosopher's Stone - Discovering The Magic Of Britain", the fifth in its series of movie maps.

The map will complement the international interest in J. K. Rowling's books and the movie Harry Potter And The Philosopher's Stone from Warner Bros.

It offers visitors a guide to key locations used in the film, as well as other great tourist attractions associated with the magical and mythical heritage of Britain, said a BTA statement.

The Cloisters of Gloucester Cathedral, regarded as one of the most beautiful architectural gems in Britain, provided an impressive backdrop for Hogwart's School.

Anwick Castle in Northumberland, the second largest inhabited castle in England, was the location for the infamous Quiddich match featured in the film.

The map also encourages visitors to search for monsters in Loch Ness in Scotland, come face to face with owls at Manchester Castle, Cumbria and follow in footsteps of giants at the Giant's Causeway, Co. Antrim.

Visitors to Britain can also take a ghost-walk in Bath, explore the underground caverns of King Arthur's labyrinth in Gwynned, Wales and take a journey back in time with the Nene Valley Railway, Cambridgeshire.

Mark Miller, BTA's General Manager for Middle East and Indian Sub-Continent, said: "The sheer Britishness of the film and variety of locations it covers is a fantastic opportunity to promote Britain in the region."

Earlier last month, BTA launched a "Bollywood" Movie Map to lure Asian visitors to the UK. The map, which will highlight locations across Britain used as backdrops to Indian made films, was launched in association with KLM Dutch airline.