SOHBA Hospitality Management announced its official formation and launch at the Arabian Travel Market (ATM) 2025 in Dubai. SOHBA Hospitality Management specialises in bespoke hotel management solutions, offering owners a dynamic and flexible pathway to long-term success. Headquartered in Egypt, SOHBA Hospitality Management has been founded with a strong focus on supporting tourism development across Egypt while building a robust growth pipeline in key GCC markets, including Saudi Arabia and the United Arab Emirates.