Emirates has capped off its busiest presence at the Arabian Travel Market 2025 (ATM), forging and deepening nearly 40 partnerships.
In keeping with ATM 2025’s theme, ‘Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity’, Emirates set a new precedent in international tourism collaboration at the show, signing with nearly 40 organisations to support increased demand for fresh places to visit, as well as traveller emphasis on new experiences. This included tourism boards and ministries from 21 countries, territories and regions with plans to highlight the unique attractions of each locale through a gamut of joint marketing and commercial activities targeting consumers and trade partners. Over the event’s four-day run from April 28 to May 1, the airline’s stand welcomed over 27,000 visitors to experience Emirates’ full suite of products across its three aircraft types, including its latest-generation A350 Business Class seats and Premium Economy alongside the signature Onboard Lounge and Shower Spa, as well as its sustainability and accessible travel initiatives. The airline also hosted more than 600 industry meetings, strategic networking sessions, media briefings, as well as its first series of seven travel trade workshops held on the sidelines of the event. Leveraging ATM as a strategic platform for destination promotion, Emirates conducted focused workshops in partnership with seven tourism boards, with over 350 trade industry partners from 15 countries attending the two-day sessions. Continuing with its cruise focus, the airline strengthened its strategic partnership with Cruise Lines International Association (CLIA), inked an agreement with Hapag-Lloyd and extended its long-term partnership with MSC Cruises. Plans include bolstering its luxury cruise travel packages with partners, deepening its engagement with key cruise industry leaders to enhance its visibility in key markets, enhancing Dubai’s status as a hub for homeporting, and boosting cruise passenger movements across its network. At teh ATM, Emirates and Kuwait Airways agreed to explore the framework for an interline agreement. Emirates also agreed to work with Philippine Airlines to explore reciprocal codesharing. It also officially activated its reciprocal codeshare partnership with Condor and established a new codeshare with Air Seychelles. Meanwhile, Emirates signed new partnerships to tap into the international meetings and events industry, the vibrant student traveller base, as well as small and medium sized enterprises with the aim to facilitate more seamless connectivity and provide exclusive benefits. The airline also renewed its long-standing partnership with Huawei to drive new digital innovation initiatives and create visibility across key global markets.GROUP REPORTS RECORD PROFITS The Emirates Group reported new record profit, EBITDA, revenue, and cash balance levels for the 2024-25 financial year ended March 31, 2025. The group's profit before tax was AED22.7 billion ($6.2 billion), up 18% from last year and revenue was AED145.4 billion, up 6% over last year’s results. It posted a record level of cash assets at AED53.4 billion, up 13% from last year and its highest-ever EBITDA of AED42.2 billion ($11.5 billion), up 6%, demonstrating its strong operating profitability. Emirates airline has now become the world’s most profitable airline, reporting record profit before tax of AED21.2 billion ($5.8 billion), up 20% from last year.