VisitBritain, the national tourism agency, earlier this year joined forces with British Airways and easyJet to launch its Cities campaign offering low- cost flights from 12 countries spread across Europe to 10 cities across Britain.
The success of VisitBritain’s 2009 See More Britain For Less campaign highlighted the affordability of travel to Britain and the Cities campaign now builds on this and places emphasis on these 10 great cities; Cardiff, Edinburgh, Glasgow, London, Birmingham, Bristol, Liverpool, Manchester, Newcastle-Gateshead and Oxford to raise awareness of the huge variety of experiences and cultures these British cities can offer and drive incremental business in the low and shoulder seasons.
The campaign is based around contrasting themes of the key cities with information on traditional and contemporary experiences with a twist.
Laurence Bresh, marketing director, VisitBritain said: “The current and extremely favourable exchange rate in Britain means that consumers will be able to get even better value, not only in London but in other shopping hot spots such as Edinburgh, Birmingham and Manchester.”
The campaign micro-sites provide information allowing users to get under the skin of the destination with unique and quirky offers and can be accessed at http://www.visitbritain.com/cities.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.