VisitBritain, the national tourism agency, earlier this year joined forces with British Airways and easyJet to launch its Cities campaign offering low- cost flights from 12 countries spread across Europe to 10 cities across Britain.
The success of VisitBritain’s 2009 See More Britain For Less campaign highlighted the affordability of travel to Britain and the Cities campaign now builds on this and places emphasis on these 10 great cities; Cardiff, Edinburgh, Glasgow, London, Birmingham, Bristol, Liverpool, Manchester, Newcastle-Gateshead and Oxford to raise awareness of the huge variety of experiences and cultures these British cities can offer and drive incremental business in the low and shoulder seasons.
The campaign is based around contrasting themes of the key cities with information on traditional and contemporary experiences with a twist.
Laurence Bresh, marketing director, VisitBritain said: “The current and extremely favourable exchange rate in Britain means that consumers will be able to get even better value, not only in London but in other shopping hot spots such as Edinburgh, Birmingham and Manchester.”
The campaign micro-sites provide information allowing users to get under the skin of the destination with unique and quirky offers and can be accessed at https://www.visitbritain.com/cities.