EMIRATES Airline is enhancing its service on Indian routes with the launch of its ‘Journey Through India’ campaign, which focuses on in-flight food and beverages, products and cabin crew management.
Initiatives under the new campaign are featuring on Emirates flights to Ahmedabad, Bangalore, Calicut, Chennai, Delhi, Hyderabad, Kochi, Kolkata, Mumbai, and Thiruvananthapuram.
The menu on all routes and in all classes has been created to meet the regional preferences of Indian travellers. In addition it has been strengthened with a greater presence of Indian dishes, especially vegetarian options, while western dishes continue to be offered to cater to the global tastes of travellers.
In all classes, route specific mini savouries prior to meal service and after meal Indian digestives have been introduced.
Advancements in the first and business class menu include a choice of three hors d’oeuvres including Indian options. In economy class a bar service has been introduced prior to the meal, which in itself has been boosted with a choice of two Indian and one Western dish. All passengers are served a welcome drink. In-flight entertainment has also been regionalised and now offers route specific boarding music and reading material.
The Dubai based airline has embarked on a massive internal communications programme to improve its crew’s awareness of ‘Destination India’. The Emirates multi-cultural crew are improving their knowledge of India through route specific booklets, online training courses and briefings prior to each flight. Crew have also received a specially produced DVD titled ‘Journey through India’ containing an introduction to the country.
