BY invitation only, 300 targeted highly specialised travel trade suppliers and 300 targeted private travel designers representing the adventure and experiential travel segments will assemble in Marrakech on November 16 to 19.
PURE Life Experiences, the industry’s first travel trade exhibition and conference dedicated to the experiential travel sector was launched by Serge Dive, founder and former CEO of International Luxury Travel Market ILTM in Cannes, and supported by the Adventure Travel Trade Association (ATTA).
“As wealthy customers move away from the simple indulgence of bling holiday poolsides towards more active and more experiential mini adventures abroad, the adventure travel sector will rapidly play a key role in the morphing DNA of an ever reinventing high-end travel market,” said Dive. “Our decision to partner with the ATTA, came from a willingness to combine our expertise in the high end market, acquired after many years of working with the leading partners in the active and adventure travel sector, creating a team capable of facilitating the organization of the newest and most exciting segment of the travel market, the experiential travel market.”
“We are supporting this new concept as we believe it will help move the travel market to new levels,” said ATTA president Shannon Stowell.
Only buyers who have demonstrated a proven track record in producing for this very specific and specialized segment of the market will be qualified for the clearly focused, tailored business-to-business PURE networking event. The event is exclusively reserved for FIT buyers representing travel agencies and tour operators.