Corporate loyalty scheme offered to business travellers


Business travellers between Dubai and London can now join a loyalty programme from Silverjet, the British airline which began daily flights between the two cities in November last year.

The airline is offering companies a free flight for every ten purchased. The programme was launched after Silverjet carried out a survey among some of its customers who identified the most common complaints of existing loyalty schemes. Rather than operate an accumulative point system which is assigned to an individual flyer, free flights are awarded to the business and can be taken by any employee.
In addition, the programme called ‘The Silverjet Set’ also provides the means to book, track, report on, manage, and change flight bookings. Each business that registers for the programme will enjoy a dedicated support team, and regular travellers are able to build up and store individual profiles and preferences.
“Silverjet has huge appeal to business not only because of the private jet experience our service provides to their employees, but also because we can offer enormous savings on flights,” said Lawrence Hunt, CEO of Silverjet.
In 2008, Silverjet expects a significant increase in its own growth, in line with Dubai’s rapidly growing popularity as the Middle East’s hub for tourism and business.
“We expect Dubai to continue to grow dramatically in 2008, and that means more travellers flying to and from the UK. Already in 2007, we have met or exceeded our sales, marketing, and operational goals,” said Katherine Gershon, vice president of ales and marketing.
The airline opened its Dubai to London route in November, last year, and it is the first commercial airline to make use of Dubai’s Executive Terminal.