Orient puts authenticity first


ORIENT Tours is at WTM this year alongside the Dubai Department of Tourism and Commerce Marketing (DTCM) and the Sharjah Commerce and Tourism Development Authority (SCTDA).

“With inbound tourism to the region growing at a staggering eight per cent during the first quarter of 2007, the Middle East is confirmed as one of the world’s most popular tourist destinations and Orient Tours wants to continue to play an important role in this growth,” said Sheikh Faisal Al Qassemi, who founded Orient Tours a quarter of a century ago to open the tourism gateway to the Arabian Gulf and to position the UAE as a leisure destination by international travellers.
Sheikh Faisal said quality and innovation have been the two main driving forces behind Orient Tours: “New ideas in product and excellence in delivery are the drivers that will continue to see us through this current growth cycle,” he said.
“The reality is that the authentic Arabian experience belongs to us, so it’s up to us to be creative at all times and thus ensure sustainable product that has a global appeal.”
According to Sheikh Faisal, Orient Tours has handled more than one million in-bound tourists to date, and is now gearing for the next wave of demand.
He suggested that today’s leisure traveller wants a new experience, honest value and personalisation of service: “We aim to give all three, plus continue our insistence on quality.