As TRADITIONAL summer hotspots face rising temperatures and overcrowding, Norwegian Cruise Line (NCL) is championing a new travel trend: the coolcation. This elevated getaway concept steers travellers towards cooler climates, open spaces and enriching cultural experiences, moving beyond the conventional beach escape. NCL is actively inviting travellers to rethink their summer plans, promoting voyages to the striking coastlines and wild landscapes of Northern Europe and Alaska.
Designed for slow travel At the forefront of NCL's coolcation push in Northern Europe is the Norwegian Prima, the inaugural ship in the groundbreaking Prima Class. Designed with an emphasis on space, contemporary design and a tranquil atmosphere, the Norwegian Prima offers a relaxed and unhurried experience at sea. Key features onboard include the serene Mandara Spa, which boasts a Thermal Suite complete with hot stone loungers and a 180-degree, floor-to-ceiling ocean view. Dining experiences range from upscale classics at Cagney’s Steakhouse to diverse international flavours at the Indulge Food Hall, all emphasising quality and choice. The ship is crafted for intentional comfort, from infinity pools to curated dining experiences designed to feel personal and relaxed, fostering connection without the crowds. Norwegian Prima sails open-jaw voyages from Reykjavik (Iceland), Southampton (United Kingdom), and Copenhagen (Denmark). Its itineraries explore captivating destinations such as Norway's majestic fjords, the sophistication of Stockholm, and the charm of Bruges. Extended port days are a deliberate feature, allowing guests more time to immerse themselves in each destination. Venture north Beyond Europe, NCL is also highlighting the breathtaking beauty of Alaska, with several ships from its award-winning fleet operating itineraries through October 2025. The recently renovated Breakaway-Plus class ships – Norwegian Bliss, Norwegian Encore, and Norwegian Joy – are purpose-built for this region. They feature expansive observation lounges for panoramic views and The Waterfront, an outdoor promenade offering al fresco dining, bars and lounge spaces that connect guests directly to the sea. These Alaskan voyages call at iconic destinations including Juneau, Ketchikan, Skagway, Sitka, and Victoria. They also visit Icy Strait Point, known for its Native Tlingit village and abundant wildlife such as whales, bears, and otters. Guests can further enhance their journey with curated shore excursions, from nature trails and glacier views to moments of cultural connection. To further enhance the guest experience, NCL is offering its More At Sea value-added upgrade. This package provides guests with popular amenities such as specialty dining, high-speed Wi-Fi, and shore excursion credits at every port. The More At Sea offering is designed to add ease and value, allowing travellers to focus on discovery, comfort and connection without compromising their experience.