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A photo truly does tell a story

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Hot Shots Dubai’s Charlotte Simpson says as the hotel industry in the Middle East matures, “Photography is playing a more important role than ever before, shaping opinions and perceptions and driving marketing.

Creating a strong library of shots, not only of the hotel itself but of menu items and common kitchen produce, has become an integral part of the communications plan. Why should hotels continue to pay large sums for stock shots?” www.hotshotsdubai.com

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