Sama Dubai set for WTM

An impression of the Yiti Souk community in Oman

REAL estate investment and development company Sama Dubai will make its presence felt at this year’s World Travel Market as its official premier partner.

A subsidiary of Dubai Holding, the company has a footprint that stretch across the Middle East, from North Africa to Turkey with its two real estate brands, Dubai Towers and Salam. And, just one year after its launch, it has well developed plans for global expansion.
Salam aims to be one of the finest integrated luxury resort developers in the world, offering seven-star hospitality service in prime locations worldwide. It is a concept that revolves around the extensive use of space and natural beauty with resorts, chalets, wellness centres and health spas set amid landscaping and water features which provide relaxed lifestyle options close to nature.
“Every Salam project has a unique theme tailored to the needs of a highly demanding tourism market,” said Farhan Faraidooni, CEO, Sama Dubai. “Although different in their offerings, each occupies a prime location reflecting the culture and heritage of its local community.”
Designed to resemble an Arabian city, the Salam Beach Resort and Spa, Bahrain, captures the spirit of traditional Bahrain architecture. In Oman, the Salam Resort and Spa, Yiti, builds on the natural canvas provided by its beachfront setting and mountain backdrop and the Salam Sports and Leisure Resort, Shinas, reflects the rich mangroves and bird sanctuaries that create a sense of nature and escape.
The company is committed to becoming the largest premium real estate developer in the region and one of the top five in the world with a broad portfolio of business models include mixed use towers, industrial parks, marinas, resorts and spas, self-contained urban development, residential communities, mega malls and business parks.
“One of our key strengths is recognizing markets with growth potential,” said Faraidooni. “Our intention is to utilize the strong base we are building in the Middle East to meet the global demand for pioneering tourism concepts that are characterized by quality of design, prime locations and sensitivity to the culture and heritage of the local community.”
Existing projects across the region are Dubai Towers projects in Casablanca Doha, and Istanbul; Amwaj in Rabat, Salam resorts in Bahrain, Yiti and Shinas, the Marina de Casablanca in Morocco and the Lagoons in Dubai. At the recent World Travel Awards, the company won the award for World's Leading Tourism Development Project for Salam Resort and Spa, Bahrain.