AIRBUS has created a subsidiary called Airbus Middle East that will be in charge of all commercial activities, including marketing, sales, contracts and customer relations.
Headquartered at the Dubai Airport Free Zone, the unit will also cover all customer service activities, such as spare parts, training, and technical support.
Habib Fekih, currently CEO of Dubai-based Total Airline Services Company (TASC), has been appointed president of Airbus Middle East. The company will cover GCC countries, as well as Yemen, Egypt, Palestine, Jordan, Syria, Lebanon, Iraq, Iran, Afghanistan, Pakistan, Bangladesh, Sri Lanka and the Maldives.
It is the fourth such subsidiary Airbus has established; following those based in the US, China and Japan. Airbus is also establishing a new spare parts centre for the Middle East, adding to its worldwide network of spares, training and technical-support teams.
“With traffic predicted to be multiplied by four over the next 20 years, the Middle East is one of the fastest developing regions in the world,” says Airbus president and CEO Gustav Humbert.