Rotana announces alliance with international operators


Rotana Hotels have signed strategic sales and marketing alliances with three top European and US-based hotel operators, including Thistle Hotels, a full service UK hotel group, Affinia Hospitality, New York City’s first and largest all-suite hotel group and First Hotels, who operate 61 hotels across Sweden, Norway and Denmark.

The Rotana Group sees these alliances as offering considerable potential both for business growth and extended brand loyalty through the mutual exchange of business and trade connections.
Daniel Hajjar, vice-president sales and marketing for Rotana Hotels, said “Our partnerships will generate considerable sales and marketing opportunities, which will benefit the four organisations. Our main focus will be on the exchange of resources, knowledge and experience in regard to the Middle East, UK, New York and Scandinavian markets. It is of utmost importance for us to enter into these type of alliances as these are our key markets.”
Thistle Hotels operate properties throughout the UK and is the largest hotel operator in London while Affinia Hospitality is New York city’s largest all-suite hotel group.
The Scandinavian group, First Hotels, operate hotels throughout Sweden, Norway and Denmark.