Oman’s Ministry of Tourism is attending this year’s ATM with the largest delegation it has ever fielded for a travel exhibition.
The initiative is the clearest indication yet of the Sultanate’s focused commitment to building a solid GCC-wide tourist proposition since the ministry was founded 12 months ago. Heading the delegation is undersecretary of tourism, HE Mohsin Al Balushi.
The minsistry expects exceptionally high levels of intra-Gulf interest following a spate of new, large-scale, elaborate resort projects announcements for Salalah, Muscat and Sur, the progress of which will be updated during the event.
Nicki Page, executive director of Fusion Marketing Management, the Dubai-based market representative company for the ministry said: “Judging by the feedback we are getting from travel operators and the media, Oman is nearing the point at which it can be viewed as a heavyweight contender among the GCC’s more upscale travel destinations.”