THE annual International Hospit-ality Forum (IHF), Jordan’s premier event for the hospitality and foodservice sector, aims to reach higher levels in 2004 with more international companies and pavilions and a wider hosted buyers programme attracting regional decision makers, particularly from neighbouring Iraq. IHF2004 will take place between September 28 and 30 at the Zara Expo Amman.
New features and events are being lined up for this rapidly-growing event, including product launches, international pavilions, cooking competitions, Jordan’s first bartenders’ competition and more.
Due to the remarkable investment in tourism, hospitality and leisure projects that is underway in Jordan, the Birmingham Chamber of Commerce & Industry (BCCI) in association with UK Trade & Investment has a booked a pavilion at IHF 2004. “We felt it essential to have a presence at this trade fair to promote UK companies to the major players in the market. We will represent 20 UK companies from the hospitality sector, ” said the BCCI’s Simona Novelly.
So far, 70 per cent of exhibition space has been booked, including South Africa, Lebanon, Jordan, France, Egypt, UAE, Turkey, Holland and others.