Travel, Tourism & Hospitality
Oman Convention Bureau to showcase MICE potential at EPEX
Oman Convention Bureau confirms participation in EPEX 2025, aiming to become a leading player in the high-value events and incentive travel segment, joining the premier global platform for MICE and destination wedding industries.
The Oman Convention Bureau has confirmed its participation in EPEX 2025, joining the premier global platform for the MICE and destination wedding industries. This strategic presence marks Oman’s growing ambition to position itself as a leading player in the high-value events and incentive travel segment.
As part of its delegation, the Oman Convention Bureau will highlight the Sultanate’s expanding infrastructure, diverse natural landscapes, and unique blend of heritage and hospitality — key assets that make Oman a compelling choice for international planners.
Almongs other properties, tge delegation will be joined by leading hospitality partners including The Ritz-Carlton Al Bustan Palace, Mandarin Oriental Muscat, Anantara Al Jabal Al Akhdar Resort and Shangri-La Muscat, further strengthening Oman’s appeal to buyers seeking luxury venues and culturally immersive experiences.
“Through Vision 2040, Oman aims to diversify their economy and industries to create dynamic, competitive and sustainable economic growth through business tourism. The goal is to continue to grow Oman into a knowledge-based hub, preserve its rich cultural heritage and natural resources, whilst growing its infrastructure and intellectual property to enhance and foster relationships between the local and international community.” said Khalid Al Zadjali, Director of Oman Convention Bureau. “At EPEX, we are excited to engage with global planners and present Oman as the ideal canvas for transformative meetings and events.”
Oman’s participation reflects the broader regional momentum as Gulf destinations increasingly invest in outbound and inbound business events.
Oman expects to attract 4.5 million international tourists by the end of 2025, exceeding the 4 million recorded in 2024, according to the Minister of Tourism.
With a focus on sustainable development and authentic engagement, the Oman Convention Bureau aims to make a strong impression among global stakeholders at EPEX 2025.
“We’re thrilled to welcome the Oman Convention Bureau to EPEX 2025,” said Karishma Hundalani, Head of Brand and Content at Pow Wow Marketing “Oman represents a new frontier for planners looking for authenticity, elegance, and scale. Its participation adds immense value to the diversity of offerings at EPEX, and we’re excited to connect them with serious global buyers.” -TradeArabia News Service