The 18th International Travel Expo Hong Kong (ITE HK 2004) will focus on corporate travel, MICE and the FIT (frequent individual travellers) market.
The show will be held from June 10 to 13 at Hall 5, Hong Kong Convention and Exhibition Centre, under the theme ‘The Hub for Asia’s Outbound Travel Market’.
“Corporate travel has always been an important sector of the industry,” says a spokesperson. “In light of the overwhelming responses from around 300 participants who attended the Corporate Travel seminars in ITE HK 2003, the organiser will further extend the programme from a 90-minute version to a whole day event. Corporate Travel Day (on June 11) will include topics on travel management and budgeting in the morning session, targeting management and financial professionals from corporations of all sizes. The afternoon session will focus more on operational and execution level with introductions on practical travel tips and new corporate account packages.
Outbound travel market is expecting a heat this summer with the new scheme of visa-free admission to Japan. The FIT market will be benefited as well, as more and more people prefer to plan their own travel itinerary for short haul destinations. On public days, the event will introduce an innovative service to tap into the growing trend of FIT travel. Tips on making summer travel arrangement and on-site consultations will be offered to cater for specific needs of individual travellers.
China outbound travellers in 2003 reached 20 million, a growth of 21.8 per cent over 2002.