The NDC standard allows Etihad to transform the way its products are retailed to corporations, leisure and business travellers by addressing the industry’s current distribution limitations such as time-to-market and product differentiation.
“Embracing an agile delivery model is proof of Etihad’s commitment to providing more choice and greater flexibility”
– Vijay Bathija
Level 4 is among the highest NDC certifications awarded by Iata and demonstrates that Etihad’s NDC Offer and Order capability now includes full service and change capability. As a result, partners can now shop, order and amend the order using the NDC connection.
Vijay Bathija, Vice President Revenue Management, Etihad Airways said: “Achieving Iata’s Level 4 NDC certification is an important milestone in Etihad’s accelerated digital transformation programme, and a necessity to connect with major players and aggregators. Embracing an agile delivery model is proof of Etihad’s commitment to providing more choice and greater flexibility to our trade partners and customers. The capability gives Etihad the ability to create tailored offers and communicate more effectively with customers, to best meet their travel needs and respond quickly to changing market conditions.”
“Receiving Level 4 NDC Certification is a major achievement on Etihad’s airline retailing journey, one that will provide travellers with richer content and increased transparency regardless of distribution channel,” said Yanik Hoyles, Iata’s Director Distribution.
Iata provides the only official industry certification programme in support of the New Distribution Capability (NDC) standard, the NDC Certification Programme.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.