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Trends watch with Tahir
April 2017 4027

Tahir Ciyanci, director of sales – groups, Dubai commercial cluster, shares some of the top trends in the Mice industry with TTN.

Millennials: Millennials demand different experiences worthy of sharing on social media and these need to be unique, personal and unconventional. They want to be the first one to experience something new and share. Millennials are always on the lookout for different experiences such as special meeting designs in unconventional venues with a twist.

Technology: Potential clients now expect information at their fingertips, therefore, it’s important to adapt and deliver. With this in mind, we recently unveiled the new cutting-edge Virtual Planner.

Corporate social responsibility: Giving back to the community is becoming increasingly important. There’s a growing trend of corporations who are conscious with their carbon footprint and sometimes choose their hotels and venues accordingly. Jumeirah hotels in the UAE are all Green Globe Certified for their approach to sustainability.

Short-term bookings: We’ve started to notice that the booking window for even large programmes has shortened drastically. Buyers are increasingly looking for a quick turnaround for their requests. Jumeirah recognises this and we have a response time standard of 24 hours however in reality, we often produce comprehensive proposals in less than eight hours.  

TAHIR Ciyanci

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