Singapore Airlines on flight path to success

Singapore Airlines, paying attention to detail.

Singapore Airlines (SIA) has always offered its First and Business class passengers a distinct advantage with exclusive services designed specially to meet their needs.

From the Spacebed, the biggest bed in business class, to flight schedules thoughtfully designed to maximise your business itinerary, the airline has shown a keen understanding of the premium business traveller's needs.

SIA's First Class nicknamed as 'SkySuites' evoke the luxury of an exclusive club, with fully reclining seats, upholstered in Conolly leather, complemented by burr wood with a retractable work-desk and 14-inch video monitor. Seats are equipped with footrests and can be converted into a fully flat bed at the touch of a button.

Business or Raffles class has recently introduced the exclusive Raffles Class 'Spacebed', which is progressively being fitted on all B747 and B777 intercontinental services. At 78 inches in length and 27 inches in width, the Spacebed is quite simply the biggest business class bed in the world, and has transformed standards of business class comfort. The Italian -Swiss designed SpaceBed offers one unparalleled comfort, from the multiple seating positions, to the lie-flat sleeping mode at a comfortable angle of 8 degrees in-flight. The unique cushioning conforms to individual body shape while specially designed retractable screens provide unprecedented shoulder space. Raffles class is available on all flights except between Singapore and Malaysia. Other thoughtful touches include woollen blankets and Givenchy toiletries for greater in-flight comfort.

All SpaceBeds come equipped with Krisworld, the airline's new-generation in-flight entertainment system. Singapore Airlines is the first airline to offer a unique Audio-Video on Demand system; 'Wisemen', which allows passengers to enjoy an unprecedented range of video and audio programmes whenever they choose to, instead of waiting for the next viewing or listening cycle.

All three classes offer a selection of world gourmet cuisine courtesy the International Culinary Panel, our dedicated team of internationally renowned chefs. First and Business class passengers can avail of the highly personalized 'Book the cook' service, that allows you to order your main course in advance from a selection of popular international and Asian delicacies, provided requests are made at least 24 hours before the scheduled departure time. On flights that are four hours or more one can choose to have the meal whenever they wish.

'KrisFlyer' the airline's frequent flyer programme enables passengers in all classes to earn miles that can be redeemed for travel rewards such as free flights, upgrades and companion tickets. First and Business class passengers can avail of special lounge, baggage, reservation and check-in facilities when they qualify as PPS Club or Solitaire PPS Club members.

SIA has recently entered into a frequent flyer partnership agreement with Emirates 'Skywards' programme, allowing members to earn air miles when travelling on either airline.

Thus, KrisFlyer members can now earn and burn miles on nineteen airlines serving over 800 destinations. What's more, they can earn even more miles using services of a large number of international affiliates, including major hotels, credit card companies and car rental agencies.

SIA's network stretches across 68 cities in 36 countries; with services linking Asia, Europe, the Middle East, the South-West Pacific, North America and Africa.