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Luxury Travel to promote Vietnam
February 2012 1984

LUXURY Travel Company has revamped its website for Germany (www.luxurytravels.de) and launched German brochures in its campaign to attract luxury German travellers to Vietnam.

A long established Asian specialist in luxury privately guided and fully bespoke holidays in Vietnam, Laos, Cambodia, Myanmar and Thailand. Luxury Travel will showcase its products at ITB Berlin 2012.

Vietnam is increasingly is being recognized as a destination for high-end global tourists, especially those coming from Western European countries with direct flights, such as France, the UK, and Germany.

For German tourists, Vietnam is a magnet due to the history link and strategic partnership between the two countries, especially after the visit of Prime Minister Angela Merkel to Hanoi.

Upscale tours today must offer “off -the-beaten-track” experiences. Yet, in a credit crunch environment in Europe, high-end German tourists also expect efficiency, seamless travel, value for the money and a return on personal values. Many may even opt for staying in less luxurious hotels on short trips which offer a slice of local culture, a splash of adventure, and authentic experiences. The new slogan of Vietnam tourism – “Timeless charm,” was created with an aim to attract long haul travellers from Germany and elsewhere, who wish to experience its defining characteristics: Thrills, nature, heritage, festival, pristine, enjoyment, scenery and essence.

“Our German team expects good traffic from Germanspeaking countries such as Austria, Switzerland and Germany in 2012,” says Tran Mai Phuong, senior sales and marketing executive of German department of Luxury Travel.

Phuong continues: “Germany is a great market for us and we have beautiful products for German tastes and preferences and target the right clients with personalized products and services. We have increased both FITs and GITs bookings from our partners in 2011.

“Tourists choose Vietnam for their vacations for safety, affordable prices, authenticity and convenient direct flights. Our German teams have native Germans and Vietnamese, who are passionate and motivated. We will expand and expect to stay strong in Germany. We are targeting a two digit growth from this market for 2012.

To get a confidential tariff book for Vietnam, Laos, Cambodia, Thailand and Myanmar luxury tours, or to book an appointment in advance with Pham Ha, travel professionals email to [email protected], or Richard Park at [email protected], Richard is a rep officer of Luxury Travel UK (www.luxurytravelvietnam.com) in London, the UK.




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