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Ramada looks to strengthen awareness at ITB Berlin
February 2012 1925

A DELEGATION from Ramada Hotel & Suites Ajman and Ramada Downtown Dubai will attend ITB 2012 in Berlin, to strengthen its position and brand awareness in key markets such as the UK and Germany.

Iftikhar Hamdani, general manager, Ramada Hotel & Suites Ajman, said: “ITB Berlin is one of the major travel fairs that we need to attend in order to renew ties with our business partners, seek new contacts and learn the latest travel industry trends. As a driving force in the travel industry, ITB Berlin gives important information to a continuously growing market. The German market is our top feeder from the leisure segment. In fact, we had an increase of 49 per cent in bookings from Germany in 2011 as compared to year 2010. By attending the ITB and meeting our partners, we hope to bring more business from this market and at the same time, search for new partners who can promote Ajman as a destination to other potential markets!”

Wael EL Behi, executive assistant manager, Ramada Downtown Dubai, said: “ITB is an event where executives from the travel and hospitality industry around the globe gather on a single platform to discuss existing and future marketing and travel concepts. By attending ITB, we will have an opportunity to evaluate other similar industries related to hospitality and meet visitors and exhibitors to create new fruitful business relationships. We will also take opportunity to update ourselves with the latest concepts and technology that will help us in running the business successfully!”

Ramada Hotel & Suites Ajman’s will highlight its modern amenities and its good value for money. The hotel features 324 well-appointed spacious suites tastefully furnished with rich accessories, a business centre, banquet and conference halls, well equipped Spa & Health Club, heated swimming pool, a 24-hour help desk and room services.

Ramada Downtown Dubai will showcase its key USPs such as its location and the stunning views. Boasting 181-rooms, the hotel caters to both business and leisure travellers who prefer to stay in Dubai’s most vibrant district. The hotel’s ambience also provides a wholesome feel especially to families who travel with their children. As an alcohol-free hotel with a number of innovative products and services, it is an ideal destination for either a short break or an extended holiday.




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