THE Fujairah Rotana Resort and Spa, Rotana’s five-star beachfront hotel nestled between the Indian Ocean and the Hajar mountains underwent a upgrade and refurbishment of its rooms and suites last year.
Speaking to TTN, Naeem Darkazally, associate vice president – sales & revenue UAE, said: “We are constantly working on enhancing our product and ensuring that we meet our customers’ needs and expectations.
After the rooms, we are currently working on enlarging Bodylines the health and fitness club and adding a new fusion restaurant to the existing six outlets that offer culinary pleasures for the most discerning of tastes.”
Fujairah Rotana Resort & Spa, amidst lush gardens, white sand beaches, sparkling pools and cascading waterfalls, creates an unrivalled oasis for creating a truly unforgettable experience. The ‘Zen the spa at Rotana’, offers a myriad of treatments that promote wellness and relaxation, provides a sanctuary for those seeking to revitalize and rejuvenate. For younger guests, Flipper’s Kids Club caters to them with various games and activities. State of the art leisure, sports and health facilities are also available to ensure that their stay encompasses various options for recreation. The hotel also houses a dedicated conference service team efficient in facilitating every aspect of hosting outstanding meetings and events.
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Fujairah Rotana Resort and Spa |
Darkazally says: “I must admit that we had a healthy summer so far and this is due to the fact that a lot of business has shifted to the UAE from other Middle Eastern countries.
“Furthermore, we had a lot of inter Emirates travel which occupied our weekdays and weekends. Rates have adjusted to the demand and are now more attractive in terms of providing good value for money products and services complimented by the destination.”
The property is now looking to reach out to guests from new markets in Eastern Europe, South America, and Far East. This will be achieved with investment on aggressive marketing initiatives and advertising in these markets.
Darkazally further added that one of the guest trends seen was “The Staycation” where local tourism and holidaying closer to home witnessed a significant increase of 32 to 36 per cent comparing to 2010 and 2011.
“Guests were previously inclined to travel abroad and to a certain degree, neglect the “closer” beauties of the surrounding countries, in the search of new and faraway destinations. However, with travellers here being keener to economise, they looked around for closer destinations in addition to better value options,” he said.
“We also witnessed an increase in the inter-Emirates, inter-GCC and more widely, inter-Middle East travel, which was supported by the increase in budget airlines, now allowing people to travel for long weekends. Of course the staycation is never going to entirely replace the traditional long-haul holiday, but the growing trend does reinforce the fact that sometimes what we’re looking for was right in front of us the whole time,” he added.