Kerten Hospitality has entered 2026 with the signing of 1,000 new keys in January, building on one of the most successful years in its history to accelerate expansion across the Middle East, Africa, and other high-growth markets.
The hospitality management group closed 2025 with portfolio performance, recording a 55 per cent increase in operating revenues, 69 per cent growth in GOP, and a 44 per cent rise in management fees year-on-year, underscoring continued demand from owners and investors for its differentiated lifestyle hospitality platform. Results were driven by a disciplined expansion strategy, increased geographic diversification, and the continued optimisation of the group’s operating assets.
The MENA region remains central to Kerten Hospitality’s growth strategy. Government-backed tourism agendas, infrastructure investment.
Looking ahead, the development pipeline reflects both entry into new markets and deeper consolidation in established ones. Expansion plans in Egypt, Italy, France and Morocco are currently being finalised, alongside additional assets under evaluation across the GCC, Mediterranean Europe and Africa, setting the pace for an expected even stronger 2026.
Overall, Kerten Hospitality anticipates six further openings in the first quarters of 2026, with additional conversion projects in the pipeline, laying the groundwork for sustained, diversified growth.
“I’m very excited about the momentum we have built,” said Marloes Knippenberg, CEO of Kerten Hospitality. “We are scaling faster than ever, entering new markets while delivering strong financial results. This is only the beginning, and we have a highly capable team in place to support our ambitious growth agenda.”